Digital Media
Consulting

Good code is the glue that holds together your strategy and your design. If these three are not in sync then something will give, sooner than later.

Often even excellent media organizations fall short on being technology savvy. Because keeping pace with the rapidly shifting world of web technologies is more than a full-time job.

We believe that code is the glue that holds together your strategy and your design. If these three are not in sync then something will give, sooner than later.

How do you apply new technologies to your existing business activities? How do you capitalize on the new opportunities that the new technological landscape presents.

Do you build a rudimentary web presence or do you commit to a digital-first approach? Do you build or buy? Open source or proprietary? What platform related trade-offs are optimal for your specific business situation? Should you outsource development, or build in-house? Should you create content or buy? Should you buy advertising or focus on social?

Should you consider JAM stack? Is Wordpress worth considering in 2019? Should you go with a single-page app?

It is easy to mistake beauty or novelty for 'good design'. The only measure of good design is usability. But very few organizations invest in usability audits or usability testing. It is a great opportunity lost. And additional revenue too.

Often people assume that leaders don't need to be active coders. However, we believe that if you are not actively writing code then your knowledge is very likely dated. Therefore any advice you offer is at best of limited value.