Digital media consulting
Often even excellent media organisations fall short on technology savvy. Because keeping pace with the rapidly shifting world of web technologies is more than a full-time job.
We believe that code is the glue that holds together your strategy and your design. If those three are not in sync then something will give, sooner than later.
Digital Media Strategy
What platform is ideal for you? Should you use WordPress, or build from scratch? Should you outsource development, or build in-house? Should you create content or buy? Should you buy advertising or go focus on social?
Design & Usability
It is easy to mistake beauty or novelty for 'good design'. The only measure of good design is usability. But very few organisations invest in usability audits or usability testing. Great opportunity lost. And additional revenue too.
Often people assume that leaders don't need to be active coders. However, we believe that if you are not actively writing code then your knowledge is very likely dated. Therefore any advice you offer is at best of limited value.