Our approach to web-development

We are not in the business of building websites. We are interested in designing solutions that solve real-world problems and address real-world opportunities.

We believe in deep engagement with our clients and therefore take on only a limited number of projects per year.

Good design is often invisible

Everyday language often uses the word 'design' to refer to visual appeal of an artefact. Of course, aesthetics matter. But 'design' encompases much more. Some of it invisible.

What matters more than how it looks, is how it works!

Our design approach

Start with telos

Teleos Greek term made famous by philosophers such as Aristotle. It roughly translates to the study of objects with a view to their aims, purposes, or intentions. All good design starts with the overall goal, aim, purpose. 

Define the ergon

Ergonis a concept borrowed from ethics that is most often translated as function, task, or work. Sharpness is a virtue in a knife designed to cut, but not one designed for display. All designed artefacts need to serve a function -- defining it is key to design.

Keep an eye on the long term

It seems as if everybody always wants everything yesterday. Sure speed is important, but resist the temptation to quick-fix now that may lead to cascading unraveling.

Be rapidly prototyping

Digital allows for ongoing iteration. Create early prototypes, onboard feedbacks and keep refining.

Form follows function

While this adage may have originated in architecture it has special relevance in the design of consumable media. How it looks is important, but what it does, or lets you do is way more important.

Focus on the user

Even if your goal is to change the user's goals, you have to start with defining and understanding the user's goals. And help her navigate your product.

Always be testing

Practice test driven development (TDD). Not just in your code but in your design too.

Iterative design & rapid prototyping

We try to avoid taking on one-time design assignments. We prefer to engage in longer term projects where we can build iteratively -- tracking real user feedback and not just a few exalted opinions.  

Some members of our tool-belt

Over the years we have worked with a whole range for languages, frameworks and technologies. For large long-term projects we often prefer Ruby on Rials and for smaller projects we sometimes go with WordPress or Jekyll or even vanilla HTML.